idirectdata and Focus Groups of Cleveland were born from over forty years of experience in the field of market research. The founding company, Cleveland Survey Center, was established in 1962 in Cleveland, Ohio, by Betty Perry. Cleveland Survey Center and Betty Perry were always on the leading edge in developing qualitative and quantitative primary research. With the expanding development of technology, Cleveland Survey Center established Focus Groups of Cleveland, a company dedicated exclusively to accommodate the need for upper scale Focus Group research. In 1999, the facility was again upgraded to include a large multi-purpose room and the utmost in technology, including but not limited to meter research, internet research, video-conferencing, and live chat rooms.
In 1999, Cleveland Survey Center also established idirectdata, a company devoted to all forms of internet and computer based primary research utilizing the web and all the associated technology. It is unique in its approach and its background. Most research companies now have the technology for on-line data, but not over 40 years of experience in designing questionnaires, recruiting, and compiling research reports. idirectdata has both the experience and the technology.
Through our website respondent use our online technology reaching in a shorter period of time. Questionnaires are answered in an atmosphere and time chosen by the respondent, and answered conscientiously as the respondent knows that the confidentiality of their responses is maintained.
With web surveys, decisions can be made quickly and accurately. This is very important for determining market share and predicting future trends.
If additional follow-up is needed market research management can provide on-sites wherever needed. A system of checks and balances has been devised by us and “margin of error” has been kept to a minimum. Interaction is monitored.
From inception of an idea to finality, we are there all the way for you.