In 2012, the Great Lakes Marketing Research Association established the Amy Morris Spirit Award (named for April Morris’ sister) to honor Amy’s volunteerism and contributions to her local chapter. Focus Groups of Cleveland and GLCMRA (Great Lakes Chapter of the Market Research Association) are proud to both have Amy as a past president, and we encourage active researchers to submit worthy nominations who represent the enthusiastic and generous attitude toward our science and our dedication.

Eligibility – GLC member in good standing for at least one year. Not a current board member.

AMSW Criteria – Demonstrated outstanding commitment to GLC such as: Assisting GLC board or committee with event planning, registration or other activity. Recruiting new members to join GLC who join by August 1 of each year. Other outstanding service as determined by GLC board.

Nominating Process – Any GLC board member or other member in good standing can nominate another GLC member to be recognized. Submit nominations at GLC website

Award – One winning member will be selected by the GLC board out of all submissions given. Nominations will be accepted until August 15th each year. The winning member will be announced and awarded annually at GLC’s Fall conference. Award – Registration to a GLC event within the next 12 months. Other awards may be given as determined by the GLC board

These kind and thoughtful words were shared to describe Amy by GLC members– Friend, helpful, GLC achiever MRA , hilarious, Go getter, vivacious, smart, kind, positive, tough, cheerful, doer.



I help the chapter as I appreciate the work being done there, and I want to give something in return. – Natalino Xuereb




2016 WINNER-Kevin Scheppman



I was honored today as this years recipient of the Great Lakes Chapter of the Marketing Research Association Spirit Award. The recognition is in memory of Amy Morris, a past-president and long-time member who passed away far too young. Amy’s enthusiasm and personality was infectious and lit up a room. We worked hard (and played harder!) during her time with the GLC. I will continue to do my best to uphold her positive spirit. Cheers to Amy! Mega-thanks also to my fellow board members for their friendship and support! What a team!




Shown above: April Morris (Focus Groups of Cleveland), Bob Graff (MarketVision), Karen Lindley (Gongos) and Lori Kolde (Lori Kolde Research Management LLC)

This really means a lot to me. I know I can’t match the energy and enthusiasm Amy gave to the chapter but I’m very honored by this award. – Bob Graff




Owner, Lori Kolde Research Management LLC




2013 Winner-Karen Lindley, Director, Digital Methods, ConsumerView Online Qual, Gongos Research

I have to say I have a little extra perkiness in my step this morning because of all of you! I am looking down at my beautiful “Rainbow” Amy Morris Spirit Award feeling very lucky to have such great colleagues and friends! I am humbled to be thought of so highly and am honored to carry on the “Spirit” of Amy through this award!

Karen Lindley




Shown above: April Morris, Sharon Mutter , Jeff Morris (father)

2012 Winner-Sharon Mutter, Sharon Mutter Field Sources, Inc.

Dear GLC Board Members, Advisors, April and Jeff Morris,

I can’t tell you how proud and honored I am to have been awarded the First Annual Amy Morris Spirit Award Thursday, October 4, 2012 at our Fall Conference in Detroit, MI. It was a very emotional moment for me, one that I will never forget.

Amy was such an inspiration to her loving family, to all of The Great Lakes Chapter members, as well as many other MRA members, not only because of her great leadership qualities, and her strong willingness to take on any project task offered her, but the effervescent joy she showed by being the first to volunteer for any task the Chapter was facing. Often Amy did not even know what the task was, because she just heard the words “We need a few volunteers . . . ” and she was the first to say, “I’ll do it”.

Any organization or group would have been honored to have an Amy Morris as a member. She utilized her outgoing spirit and “spunk” to accomplish business and GLC goals, in an infectious manner. The Great Lakes Chapter of MRA was fortunate to have had Amy not only as a Past President, but as a good friend, whom we all miss very much. Thank you again for considering me for this extremely prestigious award. I will keep it always near a window so that the sun shines through it spreading the joy and the light that Amy gave to all of us.

Sharon Mutter

Amy’s memory is precious to me; a very bright light on my path. It makes me happy to keep Amy with us.

Ginny Kevorkian, Beacon Health System

She is always in my heart!

Barb & Rick Hurt