Experience

  • Medical

  • Healthcare

  • Technology

  • Retail

  • Insurance / Warranties

  • Food Service​​ / QSR / Food

  • Beverages (soft and hard)

  • Consumer Package Goods

  • Computer Software​

  • Feminine Care

  • Aging / Medicare

  • Education

  • Small Appliances

  • Large Appliances

  • Automotive

  • Private Airlines

  • Travel / Tourism

Types of business questions / objectives we have extensive experience solving include:

  • Brand image strengthening / brand equity

  • Imagery & positioning

  • Communication / language checks

  • Ideation / brainstorming

  • Concept innovation, development & optimization

  • Packaging research

  • Consumer behavior

  • Customer habits & practices (lifestyle) exploration, including regimen understanding and consumer journey

  • Usability / user experience

  • SKU / shelf optimization

  • Benefit mapping to articulate benefits using consumer language

  • Testimonial generation

  • Industry trends and forecasts

  • Decision mapping

  • Product evaluation testing

  • B2B Brand Architecture

  • Deprivation and task expansion tools

  • Publication and conference evaluation

Methodologies

Whether qualitative, quantitative or mixed methodology is best to find the insights and direction needed for your project,
​I have the skills and training necessary to know which (and just as importantly, which not) to utilize. Below are some of the methodologies I commonly use:

  • Focus Groups / mini-groups / triads / dyads / idis both online and in-person

  • Telephone surveys

  • Eye tracking (both in-person as well as online)

  • Online tools and mobile apps (web surveys, bulletin boards, video journaling, journey mapping, chats, webcam interviews, etc.). Can be used with or without smart glasses

  • CompleteConnects

  • Social media (including Twitter sentiment analysis)

  • In-context such as in-store shop-alongs / in-home interviews / mystery shopping

  • Cognitive Interviewing (to maximize quality surveys)

  • Home Use Tests (HUTs)

  • Taste Tests (CLTs)

  • Dial / Keypad sessions